Naomi Osaka turned her return to the US Open into a style statement from the moment she arrived in New York. The Japanese tennis player approached the tournament with a concept that linked her on-court identity with a personal take on fashion, enlisting the help of Law Roach—best known for his work with Zendaya.
Naomi Osaka brought high fashion to the US Open court
For her match against Anastasia Zakharova, she stepped onto Arthur Ashe Stadium wearing a custom-made piece by Who Decides War, a label helmed by Ev Bravado and Téla D’Amore. The ensemble paired a voluminous white tulle skirt with a grey, sports-inspired top; its distressed aesthetic broke away from the typical look of tennis attire.
The garment incorporated press clippings documenting various moments in Osaka’s career, effectively transforming the outfit into a personal archive brought to the court. The choice had a specific origin: the athlete herself had discovered Who Decides War’s work and shared the references she wanted to showcase during her tournament debut with Roach.
Law Roach translated Osaka’s story into her wardrobe
The collaboration between Osaka and Law Roach introduced a fashion-forward perspective to the traditional sports uniform. The tennis player had expressed a desire to convey the energy of New York through her outfits—an intention realized through a mix of French terry, tulle, graphics, and references to her own journey.
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Following that debut, Osaka turned to Jacquemus for another of her tournament looks, linking her presence in New York to two distinct languages of contemporary fashion. Who Decides War offered a raw aesthetic rich in personal references, while Jacquemus represented a different interpretation of her off-court image.
In this way, Naomi Osaka’s wardrobe became part of the conversation surrounding the US Open, with each appearance offering a new opportunity to connect sport, identity, and fashion.
