Elf Cosmetics and Bubble have joined forces to launch a limited-edition collection that brings together makeup and skincare in a single line. The partnership responds to a growing trend among consumers, who are increasingly combining different products to create personalized looks—a trend that has also found widespread support on TikTok.
The collection will arrive on August 7th on both brands’ online stores and will begin distribution at Target two days later. The collection features three products that take some of each brand’s most popular items as a starting point, adapting them to new formulas designed to offer both color and hydration.
The Elf Cosmetics and Bubble Collection combines makeup and hydration
One of the new products is Drop N’ Dunk, available in three shades, which integrates bronzing drops with a moisturizer in a dual-chamber container. Thanks to this combination, the skin acquires a luminous finish whose intensity can be adjusted by applying more product.
The line also includes Glow Talk, a lip tint that blends the signature shades of Elf Cosmetics’ Glow Reviver balm with the formula of Bubble’s Talk Back lip serum, designed to add shine and maintain hydration for longer.
The third new product is Camo Slide, a liquid blush that combines the color palette of Camo Liquid Blush with the Water Slide serum enriched with hyaluronic acid. The result is a natural-looking flush and a more luminous finish.
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The two companies stated that this collaboration stems from the habits of their communities, who often experiment with different formulas to create routines tailored to their preferences. With this collection, they aim to bring that practice to products that already integrate skincare and makeup into a single offering.
