Mexico is making a confident pitch to international travelers as it opens the 50th edition of the Tianguis Turístico, the country’s premier tourism event, in the revitalized port city of Acapulco.
Led by Tourism Secretary Josefina Rodríguez Zamora, the gathering brings together the full spectrum of Mexico’s travel offering: from its 32 states’ traditions and cuisine to its beaches, cultural heritage, and emerging destinations. But beyond promotion, this year’s event carries a broader message: Mexico is ready, and it is open for visitors.
“Mexico is unmatched, a country meant to be explored,” Rodríguez Zamora said at the opening ceremony, emphasizing that the event reflects a coordinated effort between federal and local governments, as well as private industry.
The setting is as symbolic as the message. Once battered by Hurricane Otis, Acapulco has undergone an accelerated recovery driven by public and private collaboration. Authorities highlighted the rehabilitation of key areas such as the historic downtown tourist corridor and the iconic La Quebrada cliffs, along with the city’s renewed readiness to receive cruise ships.
In a move aimed at long-term sustainability, officials also announced that Acapulco will become the first municipality in Mexico to allocate 100% of its federal coastal zone funds (Zofemat) toward beach conservation, ensuring that tourism growth goes hand in hand with environmental stewardship.
The scale of the event underscores Mexico’s global ambitions. More than 8,000 participants are expected, alongside over 1,300 exhibiting companies and nearly 59,000 pre-scheduled business meetings. Organizers estimate the event will generate over 1.15 billion pesos (approximately $65 million USD) in economic impact for Acapulco.
“This Tianguis is a platform for business, shared prosperity, and national identity,” Rodríguez Zamora said.
Business leaders echoed that sentiment. Octavio de la Torre, president of Mexico’s national chamber of commerce (Concanaco Servytur, in spanish), pointed to strong tourism performance early in the year, with 16.85 million international visitors generating $6.7 billion USD in revenue in just the first two months.
“The tourism sector is not only about arrivals. It’s about jobs, economic growth, and community well-being,” he said.
“Today confirms that Mexico knows how to rise and present itself to the world,” said De la Torre.
For travelers abroad, the message is clear: Mexico is not only back, it is evolving. With renewed infrastructure, expanded hospitality offerings, and a strong push for sustainable and community-based tourism, the country is positioning itself as one of the most dynamic and accessible destinations in the global travel landscape.
